The half-yard cup is simply the newly minted version of the traditional yard cup. This cup is made of plastic but still has enough room that can be optimally utilized for beverages. For certain consumers who desire something smaller than the yard cup, this size works best. The cup is also suitable for a variety of drinks including beer, soft drinks, and even mixed cocktails. Most bars and restaurants, and even small informal gatherings find the half-yard cup useful. It is a great promotional product due to its customization options with logos, colors, and patterns. The cup design accommodates the benefits of a large cup and the size convenience of a smaller cup.